Best Betting Sites UK: The 2020 rundown

The United Kingdom is home to some of the world’s most popular betting companies in the world. In this review, we explore the best betting sites in the U.K.

Best betting Sites UK (2020)Bonuses for 2020Bonus Codes

Up to £100 in Bet Credits for new customers at bet365.
William Hill

Bet £10 Get £30 free bets GET WILLIAM HILL PROMO CODE


£30 free bets + 30 free spins GET BETFRED PROMO CODE
New UK & NI customers only. 18+. Sign up using promo code ‘SPORTS60’. Deposit & place first sports bet at a minimum of £10 in one bet transaction at evens (2.0) +. £30 paid in free bets within 48 hours of bet settlement, expires 7-days after issue. Doesn’t apply to customers who place their first bet on the Virtual Grand National. E-Wallet & Prepaid Card restrictions apply. Your first bet must be settled within 60 days of bet placement. SMS validation may be required. Game restrictions apply. Maximum 30 Free Spins on selected games. Free Spins expire after 7 days. Full T&Cs apply.
Paddy Power

New customers only. Place your FIRST bet on any sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using Cards or Apple Pay

Bet365: The Ultimate Sports Betting Website

bet365 features

Most people bet365 is the world’s most popular betting website. It is available in more than 200 countries such as the United Kingdom, Gibraltar, Italy, Malta, and Spain and among others. The platform majors in sports betting, in which case, traditional sports are the main focus.

Offers and Promotions at Bet365

Betting sites in the U.K try to outdo each other based on promotions and offers they give to customers.  I noted that at bet365, there are many exciting offers covering many platforms on their website. The following are some of the most notable offers at bet365.

Bet365 – Platform Review


Bet365 is a specialist in sports betting. Traditional sports such as football, golf, cricket, horseracing, baseball, tennis, basketball, American football, and many others are prominently featured on the home page. Other platforms on bet365 are casino, poker and bingo, all of which are comprehensively covered. I noted that bettors have a wide array of options when it comes to betting on games such as football. A single game can have up to 300 betting markets such as win, loss, draw, goals scored, top match scorer, handicap bets, game cards, corners and more.


The odds at bet365 are player-friendly with a great money line. On payout, I noted that the maximum winnings payout for soccer is £2,000,000. The maximum payout for horsing racing is £1,000,000. Also, I noted that maximum wagering amount varies depending on whether you are placing a single bet, doubles, trebles or a Trixie. And when it comes to withdrawing funds, it depends on the method.

User Experience

Moreover, I noted that bet365 is one of the easiest platforms to use. It is easy to navigate your way around the website, thanks to conspicuously displayed navigation button at the top menu bar and left panel. Click on the menu icon A-Z pulls up all the games available on the platform.

Mobile Optimization & Responsiveness

Bet365 is very responsive on mobile devices. If you are visiting the site on a mobile device or accessing it via bet365 mobile App, you get the same features displayed on desktop view. The navigation menus at the top and on the left are still visible, not to mention the site theme that is highly responsive.

Mobile Application

Bet365 has a richly resourced mobile App. The App gave me access to live games and also made it possible to place a bet pre-match. The game menu is extensive, the same experience you get with the mobile platform. There is also a cash-out feature on the App. Signing up via the App gave me access to most of the bonuses on the main platform, including their welcome offer. However, the only download with the App is not updated regularly hence lags sometimes.

Mobile Site

The mobiles site has virtually every feature you get on the main site. The navigation menu is responsive. Live odds are visible and I got access to every bonus and offer on the platform. The downside of the mobile site is that display is minimized. Live betting experience is also not very immersive on mobile site compared to desktop site.

Live Streaming Service

Bet365 has a live streaming feature. However, players cannot only stream live games provided they place a bet 24 hours before kick-off. Alternatively, you must have funds in your account to stream games.

Based on my experience playing on the platform, my overall rating for bet365 is 4.7/5. The platform

To use the Live Streaming service you will need to be logged in and have a funded account or to have placed a bet in the last 24 hours.

William Hill: Masters of boxing


William Hill not only one of the best betting sites in Great Britain but also the world’s biggest bookmaker. The moment I landed on this site, I noted that they major in online casinos. There are, however, other betting platforms featuring sports betting, Vegas, bingo, scratchcard and Macau. Something even more interesting is that William Hill is available in more than 85 countries, not to mention that it is traded at the London Stock Exchange.

Offers and Promotions at William Hill

William Hill features exciting promotions for both new and exciting customers. Here are the most notable ones:

Welcome Bonus

William Hill gives new players who sign up, deposit and stake £10 on qualifying games up to £30 as welcome offer. The bonus is credited as 2x £15 in free betting credits. New players can use this offer on any games on the website.

Promotions for Existing Players

Existing William Hill customers equally have access to several bonuses namely:

  • Get up to 10% cashback in in-player losses on single tennis bets with a maximum payout of £100.
  • Daily boosted odds on horseracing and greyhounds with a maximum reward of £25,000.
  • Acca bet boost: Players get up to £20 bonuses on 3 acca selections when they stake £20 wager.
  •  Horseracing cashback: Bettors on William Hill get up to £10 cashback when their horse finishes second in the race winner market.

William Hill: Platform Review

William Hill sportsbook is very extensive, featuring thousands of games. There are games like slots, cards, live dealer, roulette and casino jackpot games.  On further inquiry, I noted that roulette is expanded into games such as quantum roulette, live roulette, live football roulette, speed bet roulette and more. There are tens more from which a player can choose.


Odds at William Hill are player-friendly.  In promoting responsible gambling, William Hill has placed restrictions on maximum deposits and withdrawals. Players can also set their own deposit limits.

User Experience

When it comes to user experience, William Hill ranks high among betting websites in the U.K. The website is very appealing and interactive. The navigation buttons are notwithstanding very responsive. While I find the left panel menu quite awkward compared to other sites because promotions appear at the top followed by casino games arranged in A-Z format, it is probably because of the bookmarker majors in casino gambling.

Mobile Optimization & Responsiveness

If you are visiting the site on a mobile device, it is very responsive. Everything on the site is automatically optimized for mobile viewing. It is one of the few betting sites I find interactive on both mobile and desktop. The only disadvantage with mobile optimization is the reduced display making it a little harder flipping between sports/games.

Mobile Application

William Hill has a mobile app for both android and iOS users. Of course, I didn’t expect such a big company to lack a mobile App. The App features an intuitive and minimalist interface making it easy to play on-the-go. Most offers on the platform such as the welcome bonus are also available on mobile. However, I found it quite inconveniencing that players William Hill Sports, Bingo, Roulette and Vegas Apps are different.  Unless you are a specialist in sports betting, downloading all the three Apps is quite cumbersome.

Live Streaming Service

You can watch games on William Hill using their live streaming feature. To stream games, place a bet 24 hours before kick-off or having a positive balance in your betting account. Virtually all games in the sports betting section are available for live streaming.

After exploring the site inside out, my overall rating for William Hill is 4.5/5.

Ladbrokes: Leaders in Sports Betting and Gaming

Ladbrokes best betting site

Ladbrokes has witnessed a steady growth over the years and is now one of the best betting sites in the United Kingdom. Ladbrokes is available in more than twenty countries outside the U.K. They include but not limited to Isle of Man, Netherlands, Malta, Tanzania, Lebanon, Republic of Ireland, Ghana, Gibraltar, Belarus, Croatia and many others. Ladbrokes are specialists in both gaming and sports, offering players wide-ranging betting options.

Offers and Promotions at Ladbrokes

Welcome Bonus

New Ladbrokes customers can take advantage of the betting company’s welcome bonus. The condition is that a new player deposits £10 and gets up to £50 in the casino playing bonuses. Unlike most sites, this bonus is valid for 30 days.

Promotions for Existing Players

Ladbrokes also provides its existing customers with more winning opportunities.  Promotions and bonuses for existing customers include but not limited to the following:

  • Ladbrokes daily question trivia: Players can win up to £1000 every day between 9:30 and 10:00 when they answer 10 questions correctly.
  • Daily free spins: Existing players win 10 spins daily when their place a bet on sports and virtual games.
  • Quantum Roulette stake multiplier: Players can win x500 their stake when they play quantum roulette.

Ladbrokes: Platform Review


I noted that Ladbrokes sportsbook is very expansive covering traditional sports such as horseracing, darts, table games, tennis, volleyball, football and golf. There is eSports, virtuals, slots, live casino, lotto, bingo, and more. Each game category is further expanded to include several betting markets. Ladbrokes TV makes gaming on this platform, not to mention its covering of sports as a betting option.


Ladbrokes odds are player-friendly often indicated in fractional format. However, players can switch to their preferred odds format. The maximum stake a player can place on any bet slip at Ladbrokes is £10,000. When it comes to winnings, I noted that maximum payout on this sportsbook is £1000, 000, which applies to football and horse racing stakes. The maximum payout for the NFL is 500,000 while the maximum for Golf, Tennis and horseracing is pegged at £100,000.

User Experience

Ladbrokes has a fairly good user interface. All games available for betting on their website are displayed at top menu bar. Navigating the site is easy. You can pick the game straightaway at the top or go to all sports and selected games on which you would like to bet.

Mobile Optimization & Responsiveness

Ladbrokes websites are fairly responsive on mobile devices. While the view is significantly minimized, in which case, you must zoom out the page to see things clearly, the optimization fits onto the screen of your mobile viewing devices such as tablet or smartphone.

Mobile Application

Players can download the Ladbrokes App from Google Play Store or Apple store. The App has most of the features available on the main platform, including a sign-up bonus. Ladbrokes TV is also available on the mobile App. The user interface on the App is appealing, allowing players to credit their account on-the-go. However, I noted that the App is not updated regularly, not to mention a problem with long menus that make scrolling tedious.

Mobile Site

Ladbrokes mobile site is user-friendly. You can access the menu at the top, with featured games displayed on the home page. There is another menu at the bottom on the mobile site for easy navigation. However, everything on the Ladbrokes website does not fit on mobile site hence the extra menu at the bottom. You must also scroll games at the top to access everything.

Live Streaming Service

Ladbrokes has one of the best streaming functions on its websites, thanks to Ladbrokes TV.  You can stream games right way on the TV or choose from the In-play section. Game selection under live streaming is vast. However, players connecting to the site from places experience poor internet connection will experience lags as soon as they start streaming games live on this platform.

Basing everything on my experience with Ladbrokes, a rating of 4.5 fits the bill.

Betfred: Specialists in Sports Betting

betfred logo

Betfred is a top betting and gaming site in the United Kingdom. The gaming company operates in more than 30 countries, including China, South Africa, Japan and the United Arab Emirates. Others countries where the gaming company conducts its operation include Serbia, Portugal, Austria, Latvia, Greece, Belgium and Canada.

Offers and Promotions at Betfred

Welcome Bonus

New players at Betfred have access to a welcome bonus. The offer stands at £30 provided player deposits and stakes £10.

Promotions for Existing Players

Betfred has special offers for its existing customers. They include:

  • Weekly casino spin bonuses provided players stake £10 on selected games.
  • Refer-a-friend-bingo bonus provided a new player signs up, depot and stakes £10 on selected games.
  • Valley of Gods spins offer for players who fund their account and uses specified Betfred promo code to stake at least £10.

Betfred: Platform Review


Betfred website is one of the best in the U.K.  The betting site is very straightforward and probably the simplest I have ever used. Games on this site are neatly arranged into categories such as popular sports where I found traditional sports such as football, soccer, horseracing and tennis. There is a vast amount of games on their sportsbook. Other platforms at Betfred include a casino, bingo, virtual and Vegas.


Odds provided by Betfred are very competitive. The maximum stake at Betfred depends on game selection and maximum payout.  Players can stake as little as £0.05. However, maximum winnings/payout varies depending on the sport.  In most cases, it stands at £1000, 000 which is the market’s best.

User Experience

Betfred website is easy to navigate. It loads faster and the game display is conspicuous.  The menu icon at the top left makes it easy to access vital site features such as games, help link, In-Play, promotions and other helpful information. The site theme, background and textual display are very appealing.

Mobile Optimization & Responsiveness

Betfred is very responsive on mobile devices. The website is not only properly optimized for mobile viewing but also responsive. Everything displayed on the desktop view is adjusted to the mobile view. However, you will have a lot of navigation to do when viewing the Betfred site on mobile.

Mobile Application

Betfred has a mobile App downloadable on android and IOS.  On their sports betting app, players can access various sports on-the-go. There are also separate Apps for Betfred casino, lotto, and bingo. However, this may be advantageous for players who want to access everything on one platform.

Mobile Site

Betfred has one of the best mobile sites among top U.K betting sites. I established that thousands of customers visit the gaming platform via their mobile devices. Everything you find on the desktop site is also available on mobile devices. Betfred Radio and Live casino are additional features available on their mobile site. However, everything is not displayed on the mobile site, making it quite tedious accessing everything on-the-go.

Live Streaming Service

Like most betting sites in the U.K, Betfred supports live streaming. There is Betfred radio for live commentating on games.  Players can also stream games live on this site. It comes with the advantage of betting on live games.

Overall, my rating for Betfred is 4.6. It is a highly reputed gaming company in the U.K and beyond.

Paddy Power: Your Traditional Sports Gaming Site

Paddy Power logo

Paddy power is undoubtedly a top gaming site in the U.K.  The gaming site is accessible in 15 countries. Ostensibly, the betting company concentrates its operations in Europe with sports betting as their main focus.

Paddy Power: Platform Review


Paddy power sportsbook is not only comprehensive but also the best. There is a section for sports such as football, horse racing, greyhounds and virtuals. Paddy Power also specializes in fantasy betting, something you rarely find on most betting sites.  Other platforms include Vegas, Casino, poker, bingo, and Virtuals.


Paddy Power presents its customers with exciting gaming odds. I would say odds as PP are highly competitive in the market if not the best. In particular, power price on markets such as total goals, handicap, both teams to score and the three-way game result gives players a chance to take advantage of boosted odds.  The maximum payout/winnings at Paddy Power stand at £1,000,000.  Maximum stake depends on payout with the minimum pegged at £0.10.

User Experience

I was more than impressed by the Paddy Power betting site. I would rank above all the sportsbooks in this review. The site features a very attractive green theme. Navigating your way around this site comes with great ease and seamless experience. Everything is where you need it, thanks to a menu that displays neatly arranged games.

Mobile Optimization & Responsiveness

I was also impressed by mobile by how responsive PP is on my smartphone. Navigating the site on a smartphone or tablet is effortless.  However, the game arrangement is, however, not as impressive as the desktop view because I spend more time finding games and betting markets.

Mobile Application

Paddy Power has one of the best Mobile Apps in the gaming industry available to both android and iOS customers.  The game menu remains the same on PP App. There is also a cash-out feature displayed on the bottom menu. Players can also access casino gaming on Paddy Power mobile App. However, a downside that comes with playing on the Paddy Power App is that only a few games fit on the display. Items also appear quite large.

Mobile Site

Paddy Power mobile site presents the same experience as desktop view. You can bet on live games and even cash-out on mobile. However, despite the great view, the minimized view makes it difficult to navigate the site. On the mobile site, I spent more time betting my favourite sports than when I used the desktop view.

Live Streaming Service

I noted that punters can stream games live on Paddy Power. However, you cannot use the feature without placing a bet before kick-off. I also noted that while video streaming is free, it costs you money to stream Ireland, U.K and UAE horseracing. You must also have a positive balance of at least £2 in your account to stream games.

Overall, my rating for Paddy Power is 4.6.

The Best Feature of Each Operator

  • Bet365: A powerful bet builder tool.
  • William Hill: A comprehensive boxing coverage.
  • Ladbrokes: An exchange platform featuring additional game bonuses more than what you find on the main site.
  • Betfred: A highly intuitive and interactive site.
  • Paddy Power: Customer-centric, offering its customers wildly enticing odds known as Power Odds.

Conclusion – Which One to Choose & Why

Taking all the five betting sites into consideration, bet365 takes it all as the ultimate and most comprehensive betting platform.

Betting Site



  • A very reliable betting site
  • A handy cash-out feature.
  • Available in more than 200 countries


  • Challenges with withdrawing winnings.
  • Hardly any responsive via email queries.
  • Difficulty with verifying documents.
William Hill
  • Exciting flash odds
  • A variety of payment methods
  • A very intuitive betting platform
  • Challenges with verifying documents
  • William Hill App is not very impressive
  • Occasional challenges communication with support desk



  • Wide-array of incredible bonuses
  • A highly interactive betting platform.
  • Dedicated casino gaming Apps


  • Available in a few countries.
  • Limited game coverage.
  • Few deposit/withdrawal options
  • An interactive site
  • A user-friendly site theme
  • Exciting customer offers and bonuses
  • Few withdrawal/deposit options
  • The bonuses are not very attractive
  • Slow response from customer service
Paddy Power
  • A very attractive betting platform
  • A highly responsive site theme
  • Power odds/boosted odds
  • A problematic mobile App
  • Available in a few countries
  • Deposit options limited to a few methods