Bet365 vs William Hill vs Unibet

Bet365, William Hill, and Unibet are arguably the top gambling household names with their access spreading from the UK to other countries. Read through our comparison of Bet365, William Hill, and Unibet to choose the best bookmaker for you!

Welcome Bonus: Bet365 Wins

A welcome bonus is a crucial bonus in how the bookmaker will attract players and the welcome bonuses have been awarded as follows;

At William Hill, on the other hand, one is required to make a first wager which will activate a free bet. However, with William Hill, the free bet is lowly-valued.

Unibet also offers a welcome bonus but it’s different from the aforementioned two. If the first wager loses, the player will be refunded some bonus up to a certain amount. It is also lowly-valued.

Sportsbook & Odds: William Hill Wins

This is another crucial section of any bookmaker. All the sportsbooks in this comparison have acquired a top rating and rightly so. The first point to note is that all have provided a good number of sports to choose from.

Bet365 has boasted over 28 different sports. Among the sports, the popular and most revered sports in the UK such as Football, Golf, Snooker, Cricket, and Tennis have all been offered. Racing is also a top sport in the UK and for this reason, horse racing events and greyhounds are all incorporated on the bookmaker. Other special sports have also been provided including Winter Sports, Esports, Virtual Sports, and Politics Betting.

Bet365 also provides a variety of markets to players on different sports. This bookmaker is not a specialist in any sport so its attention has been evenly shared. Football, for example, has had markets such as; Full-Time Result, Double Chance, Over/Under, Both Teams to Score, Asian Handicap, Draw No Bet, among others. The markets have been further complemented with betting options such as Parlay, Futures, Prop bets, Teasers, Totals, and more.

The betting opportunities have been well offered with the odds also being among the best thanks to the average margins and features such as; edit bet and bet builder that can add more to your returns. One can change the odds to any convenient format. Some limits have been placed on the maximum winnings and the following are some of them on the top sports;

  • Soccer – £2,000,000
  • Horse Racing – £1,000,000
  • Greyhounds – £1,000,000
  • Cricket – £250,000
  • Golf – £500,000

William Hill has provided 30 different sports to the players and like Bet365, top sports in the UK such as; Football, Tennis, Cricket, and more have been provided. The racing events have also been offered and so are the special sports and events such as Politics, Lotteries, TV/Specials, E-sports, and more.

William Hill passes as the bookmaker with the most markets available with some going well above 300 on a single event. Taking Football once more, William Hill has offered markets such as; Match Result, Double Chance, Both Teams to Score, Build#YourOdds, and other Match Specials. The betting options provided have also been impressive with some of them including; Parlay, Totals, Futures, Prop, In-play, and so much more.

The odds provided are also averagely offered but they have complemented this section with options such as #YourOdds where you can create your bet slip and tweet them to price your bet. Other features such as live betting, flash odds, best odds guaranteed, and odds boost have also contributed to the same. One can also choose the odds format he/she prefers which is another positive. Limits are also set on the maximum winnings you can accrue on the bookmaker and here are some of them;

  • Horse Racing – £1,000,000
  • Greyhounds – $500,000
  • Football – £2,000,000
  • Golf – £500,000
  • Tennis – £250,000
  • #YourOdds, Build#YourOdds – £50,000

Unibet has offered 32 different sports to the players. Of the 32 sports, some have stood out for their popularity in the UK and others have stood out for their specialty. Among the special sports/events include; Esports, Kung-Volleyball, Politics, Virtual Sports, and more.

The markets are also impressive but have not matched up what Bet365 and William Hill has offered to its players. Many of them have been slightly below 100 but still, players can have something to wager on. Taking Football once again, the popular Match Result, Both Teams to Score, Asian Handicap, Half-Time/Full-Time, have all been provided but no special bets have been offered. This has lowered the betting opportunities when compared to the aforementioned two. The betting options, however, are offered impressively with some of them including; Totals, In-play, Futures, Prop, Parlays, and more.

The odds provided are the best as compared to Bet365 and William Hill thanks to the small betting margins offered. However, a few features have been provided by Unibet to ensure the odds can be made even much better. Only odds boost on racing events and live betting features have been provided. The different odds formats have also been provided. Like the other two, Unibet has set limits on the maximum winnings one can accrue on the racing events at £100,000.

  • Bet365 – 4.5/5
  • William Hill – 4.8/5
  • Unibet – 4.3/5

Bonuses for existing players: Bet365 Wins

Bonuses for existing players will determine of players will be retained on the platform.

Bet365 has offered a variety of existing players bonuses.

William Hill has also provided a variety of existing player bonuses which have ranged from; Money back, bet boost, best odds guaranteed, free bets, and more.

Unibet has been ranked the lowest in this section with few bonuses offered to the existing players. However, the refer-a-friend offer is a major highlight. Other bonuses include; racing bets boost and free bets.

  • Bet365 – 4.4/5
  • William Hill – 4/5
  • Unibet – 3.8/5

Best Betting Sites: Additional Features

User Experience – Unibet Wins

Bet365 closely ranks near William Hill but has not had that final punch. This is majorly due to the graphics that are not yet up to the standard set. However, Bet365 has provided a well-designed website that has its options easy to find and with no congestion making it fast and easy to navigate. Improvements would be needed on the text size and more quality on the graphics.

William Hill is well-organized and has got the text size and graphics right. Readability and finding your option is easy. Navigation through the lobby is also fast and this is thanks to the drop-down tools and search bars provided. The main site is largely divided into three sections with the left section listing all the games in addition to options such as in-play, promotions, and results. The middle section provides the live and upcoming games with the right lobby having the bet slip, open bets, and top bets provided.

Unibet also provides a friendly website but there is congestion on the landing page. Many sections have been incorporated with no crowding at all. The reason Unibet takes the first spot is simply for the fact that its layout is so simple to understand. There is good spacing between the events and the options are also easy to find. The text size is quality and the graphics have also been laudable. Below the page is information about sports betting and the features they have provided which provides a good insight.

  • Bet365 – 4/5
  • William Hill – 4.1/5
  • Unibet – 4.5/5

In-play Betting – William Hill Wins

Bet365 provides a good number of markets on many sports they offer for live betting.

William Hill provides a huge number of markets and special sports such as Esports

Unibet provides limited markets while betting live

  • Bet365 – 4.3/5
  • William Hill – 4.6/5
  • Unibet – 4/5

Live stream – Bet365 wins

All bookmakers offer live streaming and have a standard requirement for one to gain access. One should either have an account with a positive balance or have a bet placed within the last 24 hours. However, Bet365 wins for simply streaming live more events in a year and streaming more sports.

  • Bet365 – 4.8/5
  • William Hill – 4.5/5
  • Unibet – 4.5/5

Mobile Application – Bet365 wins

A point to note is that all the apps are friendly and they have been highly optimised to ensure that every content comes out clearly depending on the varying screen sizes. The major common services that the apps provide include; creating an account, banking, contacting customer support, claiming bonuses, live streaming, and accessing all the games.

However, Bet365 stands out for incorporating features such as; Edit bet, bet builder, audio support, betting news, and the different cash-out forms. William Hills come second with features such as; WHRadio, and #YourOdds. Unibet comes third.

  • Bet365 – 4.5/5
  • William Hill – 4.3/5
  • Unibet – 4/5

Cash Out – Bet365 wins

Cash-out is available on all the bookmakers and through the feature, players take control of their bets by either withdrawing profits before the events are finished or withdrawing part of the stake if the bet is losing. Cashing out will not be available to all events and for you to cash-out, a cash-out icon has to be provided. Bet365 takes the top spot for providing three different cash-out forms; Full cash-out, partial cash-out, and auto cash-out. Full cash-out is cashing out everything without leaving any part of your winnings which is opposed to partial cash-out that involves taking part of your winnings.

With auto cash-out, a player sets a threshold and once hit, the system does the cashing out. At William Hill, it is called cash-in and it’s not available on each-way bet and not always available on accumulator bets. Unibet’s cash-out is available on football and tennis sports.

  • Bet365 – 4.8/5
  • William Hill – 4.3/5
  • Unibet – 4.2/5

Pros & Cons – William Hill wins


A good number of gamesDifferent apps for different platforms
Other platforms provided (casino etc.)Account limitations
Various banking options providedOdds not highly offered
24/7 customer support

William Hill

A huge selection of gamesLowly-valued promotions
Live streaming and audio support
Different languages incorporated
Different currencies


Different languages offeredFew existing players promotions
A variety of games providedCash-out not always reliable
Other platforms hostedFewer standout features
Best odds offered


Best Betting Sites: Bet365 wins

In our comparison, Bet365 comes out on top followed closely by William Hill with Unibet taking the third spot. All the bookies have provided the crucial aspects well and this is positive. Issues such as site friendliness, mobile support, customer service, and banking options, have all been handled rightly. However, several standouts features such as the quality of live streaming, cash-out, bet builder, and edit bet have seen Bet365 take the first spot. William Hill has also stood out with features such as #YourOdds, audio support, among others. Unibet has also provided features such as odds boost which have also been positively received. However, it is Bet365 that takes the day.

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  • This review is based on a personal experience of the Bet365 offers.
  • Validity Period for Bet365 Bonus Voucher: 31/12/
  • Disclaimer: The above information is subject to change, please refer to Bet365 online platforms for the latest updates.