Don’t miss this review of the William Hill Sportsbook

Enjoy reading about our opinion of the bookie in this William Hill Sportsbook review.

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William Hill Sportsbook Review: Sports & Markets Offered

William Hill is a well-known bookmaker, and its wide array of available sports and markets is one of the things they are famous for. They started small but currently provide us with thirty-five sports to bet on. Some of them are popular like Football or Tennis, but they also offer niche choices such as Bandy (a popular sport in Russia & Scandinavia) and Winter Sports. The available markets are understandably more when it comes to sports like Racing and Basketball because many more people are interested in them compared to Badminton, for example.

William Hill’s Competitive Odds and Limits

William Hill stays on top of the market and offers us competitive odds compared to other top bookmakers. Their odds are mostly fair or as we like to call them “player-friendly.” Whether the odds are fair or not mainly depends on the sport and market in question and the customer's personal opinion, so we'll leave the final verdict to you. As for the limits, you may set your desired deposit or betting limit in the Player Protection section. William Hill also set maximum win limits per day for the sports they provide. Here are examples of the highest win limits on the site:

  • Football: £2,000,000
  • Horse Racing: £1,000,000
  • Tennis: £250,000

William Hill’s Promotions

William Hill promo code offer

The first promotion we will describe is the welcome bonus. If you sign-up with the unique promo code, you will get £30 in free wagers. This offer is only available for William Hill's UK & Ireland customers until the end of . After that, they will update their welcome offer. All you have to do is:

  1. Enter the code during your registration.
  2. Make the mandatory first deposit via card or bank transfer (no e-wallets).
  3. Choose either GBP or EUR as currency and use it for the deposit.
  4. The minimum required deposit is £10/€10.
  5. Your first bet must be £10/€10 or more, placed on a Sportsbook market, and at odds of 1.5 or higher.
  6. You will receive your reward once you complete all the requirements as 2 x £15/€15 bets.
  7. You can only use your free bets on the Sportsbook and keep in mind that they will expire in thirty days.

William Hill also offers many other promotions for existing customers. The most popular ones are:

  • Best Odds Guaranteed on Horse Racing and Greyhounds
  • Get a 10% refund in free bets if you lose in Cricket and Tennis
  • Flash Odds on selected events every week
  • Bet Boosts

Helpful Questions and Answers

Q: Can I play on William Hill outside of the UK?

A: William Hill is cleared to operate in multiple countries, but keep in mind that the content of the country you are playing from (sports, markets, promotions, etc.) will be different than what you see on the official UK site.


Q: Why can’t I use my credit card?

A: Because of changes made by The Gambling Commission in 2020, no bookmaker in the UK can accept credit cards as a payment method.


Q: What documents do I need to send to confirm my identity and make a withdrawal?

A: You need to send photo captured images, but William Hill also accepts scanned images saved as .jpeg of:

  • A copy of the front and back of the card you used to deposit or proof of e-wallet
  • A color copy of the front and back of your photo identification (driver license or passport)
  • Proof of your registered address, not older than six months that shows your full name, address and logo, and name of the institution that issued it


Q: What kind of responsible gambling features does William Hill have?

A: Through your account, you can access the Gambling Controls and see all the available features in this category. For example, you can set deposit limits, self-exclusion periods from six months to five years, session time reminders, and final feature is an indefinite account closure.


Q: How do I contact the support team?

A: There are three ways to contact William Hill's support center directly – live chat, phone number, and e-mail.


Q: I can’t choose my withdraw method, how can I fix this?

A: You can only withdraw via the same payment option you last deposited with. If the option isn't viable, then you have to do it via bank transfer.


Q: Why can't I see my free bet reward, and how do I use it?

A: You will receive a free bet token if you successfully qualified in the promotion in question. You can view your free bet once you add an available wager to your bet slip. Once you are satisfied, click on the drop menu and select “free bet.” The process is the same for both mobile and desktop platforms.


Q: What is an accumulator?

A: These types of bets have a specific number of selections. The total win of the first selection is put into the next one. This process is repeated until the last selection. It's called an accumulator bet because all the selections' winnings can accumulate to a substantial reward.


Q: How much do I have to bet on Horse Racing and Greyhound events to watch them?

A: Usually, the minimal bet amount is £1, but each event might be different. The site won't allow you to bet below the minimum amount anyway.

William Hill Sportsbook Review: Extra Features Available

My Experience with the Platform

My experience with William Hill is ongoing, and I can't say I'm disappointed. They operate a well-designed site, and I had no trouble finding all the Help information, markets, sports, and other relevant links. The layout of the site is also well-thought-out. I liked that once I got to the betting page, I wasn't flooded with pop-ups that many other bookies tend to do.

In-game Bets

Champions League football betting

In-play betting is a favorite activity among punters. It allows you to place bets after an event already started. The odds of each market change accordingly during the event. You will have to refresh the page to view the new odds. In-play bets are on the main page of William Hill's site. You can also see the most popular bets among all of the bookie's customers. If you wish to place in-game bets, be sure that the event you want to wager on allows in-play first.

Is Live Streaming available?

Live streaming is available at William Hill, both on the mobile app and the site. To access live streaming, you need to have a positive account balance and placed a bet within the past day (24 hours). William Hill's live streaming feature is entirely free, and you won't have to pay any fees to use it. You can watch thousands of events across all sports each day. Racing is the only sport that requires you to place at least a minimum bet on to stream the required event. You can watch all streamed events on normal mode or HD depending on your preferences. Another cool fact is that while you watch the game on your device, you can place a bet if in-play is available on the market you wish to wager on.

Mobile Options

William Hill offers two mobile options to choose from. One is, of course, their mobile site which works best on the latest version of your browser. The mobile site is compact and easy-to-use, but it's slower than the mobile app, though. The app is available for both iOS and Android phones/tablets. You can download it from the App Store for iOS and the WH website for Android. You can't get it on Google Play due to their policies. The app is fast, secure, and works well on older phone models, as well.

William Hill’s Pros & Cons

Pros (+)

Cons (-)

Popular promotionsNot many markets for niche sports
Fast mobile appThe welcome bonus amount isn’t much
Live streaming available for desktop and mobileE-wallets not compatible with the welcome bonus
Competitive odds both pre-game and in-playLocation restrictions

William Hill Sportsbook Review: Our Conclusion – First Class Sports Betting

William Hill is a king in the betting industry. Their quality products and a long and established history affirm their place on the throne. I enjoyed betting with them because their platform is easy-to-navigate and provides us with all the features we would need for a high-quality betting experience. I highly recommend their live streaming feature because it was played back smoothly and with no interruptions or glitches. Their payment options are widely extensive, which is preferred by many people rather than have the usual two or three options only. They could work on giving new customers a better welcome offer. The free bet is a good idea, but it would be better if the amount was more significant. In the end, when it comes to simple math – the pros outweigh the cons. We recommend William Hill, and I'm sure that you won't regret signing up.